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• VCAVCDP003

  Develop and present visual communications for different purposes, audiences and in response to specific needs

  Elaborations

  • using the visual communication design process and identifying the steps applied to develop visual communications that communicate ideas to a target audience.
  • justifying how decisions were made in the visual communication design process through an oral presentation explaining the development and refinement of a visual communication design
  • applying ethical, environmental and sustainable choices when creating visual communications, for example, the use of materials that suit audience needs, interests and values and those which are sustainable and ethical
  • considering the placement and use of images and type to communicate ideas in a visual communication
  • investigating the use of images to convey meaning in visual communication designs, for example, What is the intended message of the visual communication, and which methods best convey ideas to the audience?

  VCAVCDP003 | The Arts | Visual Communication Design | Levels 7 and 8 | Present and Perform

• VCAVCDP009

  Develop a brief that identifies a specific audience and needs, and present visual communications that meet the brief

  Elaborations

  • refining visual communications in different design fields using manual and digital methods and justifying the method used relevant to the design field selected
  • refining visual communications by applying and documenting the use of design elements and principles, materials and media relevant to a design brief
  • using creative, critical and reflective thinking to generate, develop and refine ideas for visual communications
  • investigating different locations and contexts where visual communications are presented, for example, the context and location of where the work is presented and their influence on the communication of ideas
  • investigate historical and social contexts and their influence on visual communication fields, for example, the development of a brand identity in the marketplace
  • applying ethical understanding to communicate ideas in visual communications, for example, acknowledging the source of existing imagery in a visual communication or the use of appropriate imagery for the age of the target audience

  VCAVCDP009 | The Arts | Visual Communication Design | Levels 9 and 10 | Present and Perform

• VCAVCDE006

  Develop and present visual communications that demonstrate the application of methods, materials, media, design elements and design principles that meet the requirements of a specific brief and target audience

  Elaborations

  • investigating different communication needs and target audiences in the visual communication design fields of environmental, communication and industrial design
  • researching a range of contexts to develop a brief in environmental, communication and industrial design.
  • understand the influences and constraints on the brief, for example, financial and physical constraints
  • researching the needs of a target audience relevant to the brief developed, for example, conduct surveys that reflect audience interests

  VCAVCDE006 | The Arts | Visual Communication Design | Levels 9 and 10 | Explore and Represent Ideas

• VCAVCDR011

  Analyse and evaluate the use of methods, media, materials, design elements and design principles in visual communications from different historical, social and cultural contexts, including presentations by Aboriginal and Torres Strait Islander peoples

  Elaborations

  • investigate the methods used by designers to create visual communications, for example the methods the designer used that best suited the design style and aesthetic.
  • investigating the practices of designers from different cultures, for example, compare the practice of Aboriginal and Torres Strait Islander designers with other Australian designers
  • analysing and evaluating the use of visual imagery to persuade audience choice, for example, how designers use visual imagery to persuade their audiences
  • researching how design styles from different periods of time and cultures reflect their respective societies and cultures
  • discussing the use of design elements and design principles to communicate messages to different audiences in a range of contexts, for example, producing an advertisement for the same product in a magazine, on a billboard, and on a website
  • investigating and analysing the ways in which designers use materials, methods and media in sustainable practices to produce visual communications

  VCAVCDR011 | The Arts | Visual Communication Design | Levels 9 and 10 | Respond and Interpret

• VCAVCDR010

  Analyse and evaluate the factors that influence design decisions in a range of visual communications from different historical, social and cultural contexts, including presentations by Aboriginal and Torres Strait Islander peoples

  Elaborations

  • analysing the connections between materials, media, and methods in a visual communications in a range of historical, cultural and social contexts
  • investigating and evaluating the use of materials, methods and media used by designers from different historical, social and cultural contexts
  • evaluating the forms and styles of visual communication designs from different historical, social and cultural contexts
  • evaluating the use of drawing conventions and methods by designers from different times and places at different stages of the design process
  • analysing the effective use of materials, methods and media in communicating ideas to targeted audiences
  • analysing and evaluating the most effective use of drawing conventions in a range of historical, social and cultural contexts

  VCAVCDR010 | The Arts | Visual Communication Design | Levels 9 and 10 | Respond and Interpret

• VCAVCDR004

  Identify and describe the purpose, intended audience and context in a range of visual communications from different historical, social and cultural contexts

  Elaborations

  • identifying the intended audience, purpose and context of a range of visual communications, for example, posters, architectural drawing or packaging samples
  • describing how designers use drawing conventions and methods when developing and refining visual communications for different audiences, purposes and contexts
  • discussing how designers use drawing conventions in observational and visualisation drawings and how this differs from the drawing used in refined visual communication presentations
  • discussing the differences between drawing conventions in visual communications and how these are applied to different audience needs

  VCAVCDR004 | The Arts | Visual Communication Design | Levels 7 and 8 | Respond and Interpret

• VCAVCDE001

  Explore and apply methods, materials, media, design elements and design principles to create and present visual communications

  Elaborations

  • experiment with combinations of design elements and principles to create visual communications that effectively communicate ideas.
  • annotating the use of design elements and principles in visualisation drawings
  • discussing the use of design elements and design principles in visual communications appropriate to the communication need, for example, posing questions such as ‘Which design elements and design principles help communicate their ideas clearly and why?’
  • experimenting with a range of media and materials in a selected method, for example, printing, to develop and refine visual communications
  • experimenting with two different methods to communicate an idea in visual communications, for example, illustration and photography
  • justifying the use of methods to communicate ideas in visual communications, for example, which methods suit the style of the visual communication and the intended audience?

  VCAVCDE001 | The Arts | Visual Communication Design | Levels 7 and 8 | Explore and Represent Ideas

• VCAVCDR005

  Identify and describe the use of methods, media, materials, design elements and design principles in visual communications from different historical, social and cultural contexts

  Elaborations

  • identifying the effectiveness of methods, media and materials in a range of visual communications
  • identify the use of design elements and principles in a range of visual communications and how these are used to effectively communicate ideas and engage the target audience.
  • identifying how design elements and principles are used in combination with drawing conventions, materials, methods and media to communicate ideas to a target audience
  • discussing how the use of materials, methods, media, design elements, design principles are applied to visual communication styles from different times and places, for example, investigating presentations from Aboriginal and Torres Strait Islander peoples and the styles that reflect particular ‘countries’ and groupings
  • discussing the influence of the target audience on visual communications, for example, how the target audience and purpose of a visual communication affects the use of design elements and principles and processes in visual communications

  VCAVCDR005 | The Arts | Visual Communication Design | Levels 7 and 8 | Respond and Interpret

• VCAVCDV002

  Use manual and digital drawing methods and conventions to create a range of visual communications

  Elaborations

  • using observational drawing to represent form, materials and surface textures
  • using visualisation drawings by making a series of quick freehand sketches that communicate ideas in relation to a target audience, for example, a package for a fragile object, or a typography design
  • discussing the purpose of drawing in visual communication design, for example, how can a two dimensional shape be depicted visually to represent a three dimensional form?
  • using paraline and orthogonal drawing systems to illustrate simple packaging forms
  • demonstrating the relationship between manual and freehand drawing conventions, for example, developing a series of concept drawings for a mobile application and then refine them in a computer vector based program

  VCAVCDV002 | The Arts | Visual Communication Design | Levels 7 and 8 | Visual Communication Design Practices