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• VCAVCDP009

  Develop a brief that identifies a specific audience and needs, and present visual communications that meet the brief

  Elaborations

  • refining visual communications in different design fields using manual and digital methods and justifying the method used relevant to the design field selected
  • refining visual communications by applying and documenting the use of design elements and principles, materials and media relevant to a design brief
  • using creative, critical and reflective thinking to generate, develop and refine ideas for visual communications
  • investigating different locations and contexts where visual communications are presented, for example, the context and location of where the work is presented and their influence on the communication of ideas
  • investigate historical and social contexts and their influence on visual communication fields, for example, the development of a brand identity in the marketplace
  • applying ethical understanding to communicate ideas in visual communications, for example, acknowledging the source of existing imagery in a visual communication or the use of appropriate imagery for the age of the target audience

  VCAVCDP009 | The Arts | Visual Communication Design | Levels 9 and 10 | Present and Perform

• VCAVCDE006

  Develop and present visual communications that demonstrate the application of methods, materials, media, design elements and design principles that meet the requirements of a specific brief and target audience

  Elaborations

  • investigating different communication needs and target audiences in the visual communication design fields of environmental, communication and industrial design
  • researching a range of contexts to develop a brief in environmental, communication and industrial design.
  • understand the influences and constraints on the brief, for example, financial and physical constraints
  • researching the needs of a target audience relevant to the brief developed, for example, conduct surveys that reflect audience interests

  VCAVCDE006 | The Arts | Visual Communication Design | Levels 9 and 10 | Explore and Represent Ideas

• VCAVCDR011

  Analyse and evaluate the use of methods, media, materials, design elements and design principles in visual communications from different historical, social and cultural contexts, including presentations by Aboriginal and Torres Strait Islander peoples

  Elaborations

  • investigate the methods used by designers to create visual communications, for example the methods the designer used that best suited the design style and aesthetic.
  • investigating the practices of designers from different cultures, for example, compare the practice of Aboriginal and Torres Strait Islander designers with other Australian designers
  • analysing and evaluating the use of visual imagery to persuade audience choice, for example, how designers use visual imagery to persuade their audiences
  • researching how design styles from different periods of time and cultures reflect their respective societies and cultures
  • discussing the use of design elements and design principles to communicate messages to different audiences in a range of contexts, for example, producing an advertisement for the same product in a magazine, on a billboard, and on a website
  • investigating and analysing the ways in which designers use materials, methods and media in sustainable practices to produce visual communications

  VCAVCDR011 | The Arts | Visual Communication Design | Levels 9 and 10 | Respond and Interpret

• VCAVCDR010

  Analyse and evaluate the factors that influence design decisions in a range of visual communications from different historical, social and cultural contexts, including presentations by Aboriginal and Torres Strait Islander peoples

  Elaborations

  • analysing the connections between materials, media, and methods in a visual communications in a range of historical, cultural and social contexts
  • investigating and evaluating the use of materials, methods and media used by designers from different historical, social and cultural contexts
  • evaluating the forms and styles of visual communication designs from different historical, social and cultural contexts
  • evaluating the use of drawing conventions and methods by designers from different times and places at different stages of the design process
  • analysing the effective use of materials, methods and media in communicating ideas to targeted audiences
  • analysing and evaluating the most effective use of drawing conventions in a range of historical, social and cultural contexts

  VCAVCDR010 | The Arts | Visual Communication Design | Levels 9 and 10 | Respond and Interpret

• Visual Communication Design: Levels 9 and 10 achievement standards

  By the end of Level 10 students analyse and evaluate the visual communications they make and view, and how visual communications from different historical, social and cultural contexts communicate ideas and information.

  Within visual communication fields, students develop briefs and visualise,...

  Level description | The Arts | Visual Communication Design | Levels 9 and 10