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Visual Communication Design

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Rationale and Aims


Visual Communication Design conveys ideas and information to an audience through visual language. In Visual Communication Design students develop conceptual and aesthetic understandings about design solutions in the world around them. The ideation and visualisation of ideas and observational drawing are the basis for researching and developing visual communication designs. Design thinking which involves the application of creative, critical and reflective techniques, is fundamental to learning in Visual Communication Design. Students learn about design, and the role of the visual communication designer and their contribution to society.

Visual Communication Design allows students to investigate the world through the practices of designers. Students explore the significance of visual communication design in different times, places and cultures. They build an understanding of the important role of visual communication design in contemporary society and apply this knowledge in their own visual communications.

In Visual Communication Design students use visual communication design knowledge, understanding and skills to communicate ideas and information with a specific purpose. They use visual communication practices and technologies to generate ideas, and develop and refine visual communications. Students develop an appreciation of the means by which others visually communicate ideas and information.


The Visual Communication Design curriculum aims to develop students’:

  • confidence, curiosity, imagination and enjoyment through an engagement with visual communication design practices
  • creative and innovative ways to communicate ideas and information
  • aesthetic knowledge, including the application of design elements and principles, as they explore visual communications
  • visual communication design practices, processes and technologies
  • creative, critical and reflective thinking, using visual design thinking skills
  • respect for and acknowledgement of the diverse roles and practices of designers, and the cultural context of visual communication design.
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