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Victorian Curriculum and Assessment Authority

Visual Communication Design

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  1. 7-8
  2. 9-10

Levels 7 and 8

Levels 7 and 8 Description

In Levels 7 and 8, students research and investigate the practices and viewpoints of designers in the creation of visual communications and gain an understanding of how to visually communicate ideas to an audience. They experiment and develop their skills in creative, critical and reflective thinking through the use of a design process. Students consider social, ethical, economic, and environmental...

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Levels 7 and 8 Content Descriptions

Explore and Represent Ideas

  1. Explore and apply methods, materials, media, design elements and design principles to create and present visual communications (VCAVCDE001)
    Elaborations
    1. experiment with combinations of design elements and principles to create visual communications that effectively communicate ideas.
    2. annotating the use of design elements and principles in visualisation drawings
    3. discussing the use of design elements and design principles in visual communications appropriate to the communication need, for example, posing questions such as ‘Which design elements and design principles help communicate their ideas clearly and why?’
    4. experimenting with a range of media and materials in a selected method, for example, printing, to develop and refine visual communications
    5. experimenting with two different methods to communicate an idea in visual communications, for example, illustration and photography
    6. justifying the use of methods to communicate ideas in visual communications, for example, which methods suit the style of the visual communication and the intended audience?

Visual Communication Design Practices

  1. Use manual and digital drawing methods and conventions to create a range of visual communications (VCAVCDV002)
    Elaborations
    1. using observational drawing to represent form, materials and surface textures
    2. using visualisation drawings by making a series of quick freehand sketches that communicate ideas in relation to a target audience, for example, a package for a fragile object, or a typography design
    3. discussing the purpose of drawing in visual communication design, for example, how can a two dimensional shape be depicted visually to represent a three dimensional form?
    4. using paraline and orthogonal drawing systems to illustrate simple packaging forms
    5. demonstrating the relationship between manual and freehand drawing conventions, for example, developing a series of concept drawings for a mobile application and then refine them in a computer vector based program

Present and Perform

  1. Develop and present visual communications for different purposes, audiences and in response to specific needs (VCAVCDP003)
    Elaborations
    1. using the visual communication design process and identifying the steps applied to develop visual communications that communicate ideas to a target audience.
    2. justifying how decisions were made in the visual communication design process through an oral presentation explaining the development and refinement of a visual communication design
    3. applying ethical, environmental and sustainable choices when creating visual communications, for example, the use of materials that suit audience needs, interests and values and those which are sustainable and ethical
    4. considering the placement and use of images and type to communicate ideas in a visual communication
    5. investigating the use of images to convey meaning in visual communication designs, for example, What is the intended message of the visual communication, and which methods best convey ideas to the audience?

Respond and Interpret

  1. Identify and describe the purpose, intended audience and context in a range of visual communications from different historical, social and cultural contexts (VCAVCDR004)
    Elaborations
    1. identifying the intended audience, purpose and context of a range of visual communications, for example, posters, architectural drawing or packaging samples
    2. describing how designers use drawing conventions and methods when developing and refining visual communications for different audiences, purposes and contexts
    3. discussing how designers use drawing conventions in observational and visualisation drawings and how this differs from the drawing used in refined visual communication presentations
    4. discussing the differences between drawing conventions in visual communications and how these are applied to different audience needs
  2. Identify and describe the use of methods, media, materials, design elements and design principles in visual communications from different historical, social and cultural contexts (VCAVCDR005)
    Elaborations
    1. identifying the effectiveness of methods, media and materials in a range of visual communications
    2. identify the use of design elements and principles in a range of visual communications and how these are used to effectively communicate ideas and engage the target audience.
    3. identifying how design elements and principles are used in combination with drawing conventions, materials, methods and media to communicate ideas to a target audience
    4. discussing how the use of materials, methods, media, design elements, design principles are applied to visual communication styles from different times and places, for example, investigating presentations from Aboriginal and Torres Strait Islander peoples and the styles that reflect particular ‘countries’ and groupings
    5. discussing the influence of the target audience on visual communications, for example, how the target audience and purpose of a visual communication affects the use of design elements and principles and processes in visual communications

Levels 7 and 8 Achievement Standard

By the end of Level 8, students identify and describe how designers use visual communication practices to respond to briefs in different historical, social and cultural contexts. They apply this knowledge in the development of their own visual communication practices.

Students select and use appropriate drawing conventions, methods, materials, media, design elements and design principles to create effective visual communications.

Students evaluate how they and others are affected and influenced by visual communications from different cultures, times and places. They identify and describe practices of visual communication designers in visual communications from different cultures, times and places.

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